17/04/2015

Bontà di stagione

Agency: BREAK
Art Director: Simona Baldo, Claudia Alexandrino
Illustrations: Claudia Alexandrino
Account director: Carlo Aliverti
Project Type: Produced, Commercial Work
Client: Euroverde
Location: Milan, Italy
Packaging Content: Soup

SCENARIO
Euroverde is specialized in processing and selling fruit and vegetables. The company launches a new line of ready-to-eat-soups with a striking USP: its recipes change every season, following the natural availability of the different vegetables used.

COMMUNICATION OBJECTIVES
The objective was to communicate freshness and seasonality to make the consumer perceive the product as an healthy habit, not just as an occasional ready-to-eat meal.

CREATIVE SOLUTION
The seasonality was conveyed by the product name (meaning seasonal goodness) and simple images tied to the agricultural world.

The envelope distinguishes the product and make it the first ready-to-eat product to be sold in this kind of packaging. Freshness is conveyed by the type of paper used, which is similar to the one used by greengrocers to wrap replica orologi fresh vegetables.

Article published on packagingoftheworld.com

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