Wuber 38

Beretta

SCENARIO

Launch a new line under the Wuber brand, with a communication
based on quality, enhancing the perception of the corporate brand.

OBIETTIVI DI COMUNICAZIONE

Wuber is not only a brand, but a corporate composed by people and based on a long-life history, and exactly from brand history found its origin the 38 project.
It all began from one of the first masters of Wuber, Hans, who usually wrote on his block notes the Wuber best recipes ever.

SOLUZIONE CREATIVA

Wuber is not only a brand, but a corporate composed by people and based on a long-life history, and exactly from brand history found its origin the 38 project.
It all began from one of the first masters of Wuber, Hans, who usually wrote on his block notes the Wuber best recipes ever.
Therefor, page 38 of Hans’s block notes become a symbol, an icon,
which is not only a number, but a work method and life style.
Break developed a visual identity able to spread the concept
both on the packaging, and on the entire communicational material of the brand.
The packaging, which is the first communication material, is developed through a shape which strongly valorize the product, showing it, and highlighting a black background on which is placed a paper band conveying the premiumness of the product.

Wuber 38

Settore

Food

Attività

Brand Strategy
Brand Identity
Packaging Design

Condividi

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