Wuber 38



Wuber is the first pork würstel in Italy, the würstel specialist,
that has always meant quality and tradition among Italian families.
The tradition and passion behind the product brought to offer to consumers a high quality line, completely based on taste.


Launch a new line under the Wuber brand, with a communication
based on quality, enhancing the perception of the corporate brand.


Wuber is not only a brand, but a corporate composed by people and based on a long-life history, and exactly from brand history found its origin the 38 project.
It all began from one of the first masters of Wuber, Hans, who usually wrote on his block notes the Wuber best recipes ever.
Therefor, page 38 of Hans’s block notes become a symbol, an icon,
which is not only a number, but a work method and life style.
Break developed a visual identity able to spread the concept
both on the packaging, and on the entire communicational material of the brand.
The packaging, which is the first communication material, is developed through a shape which strongly valorize the product, showing it, and highlighting a black background on which is placed a paper band conveying the premiumness of the product.

Wuber 38




Brand Strategy
Brand Identity
Packaging Design


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