Rostani is a new brand of the RG group, an Iranian company that can boast a130 years long history. The group is formed by 5 companies, and its offering ranges from dried fruits to fruit juices and sugar. The new brand will market herbal teas both locally and internationally. The infusions (which will be both cold and warm), will be prepared according to the Persian tradition and each one will offer a specific benefit.
It is necessary to create a new brand that will convey the connection of the products to the Persian land and tradition. At once the brand must be easy and clear to the international audience it is aimed at.
The name of the brand is simple and easy to read internationally, while the logo has a legitimate and institutional feel that connects it to the old Iranian traditions. The result has been achieved thanks to some typical Persian graphical patterns that appear both in the lettering of the logo and in the textures around it.
A further reference to the land is in the pay off: “Discover the Origin of Persian Herbal Tea”. A geographical map has also been used as the background texture of the right side of the box. The packaging system differentiates each infuse and its benefits with a coloured band running on a white background (which has been used to convey the lightness and pureness of the tea). The bag has been put in plain view to show the quality and size of the broken leaves.