Bottega Vinai Superiore

Cavit

SCENARIO

As one of the finest expressions of winemaking culture from Trentino, Bottega Vinai produces 13 different varieties of red and white wine.

COMMUNICATION OBJECTIVES

Creating a new premium line that would position and differentiate itself among the Bottega Vinai line up, The new extension should be consistent with the brand core values previously implemented for the client.

CREATIVE SOLUTION

To ensure consistency, all the emotional elements of the brand have been reiterated: the butterfly, representing the natural richness of one of the most prosperous Italian regions and the scratchboard illustration, picturing the specific landscapes where the wine was grown and produced. Differentiation takes place thanks to a change in label color, from white to black. The writings are now gold, to convey superior quality. The two wines in the line are the only ones who have been given a specific name: Zeveri and Vaioni.

Bottega Vinai Superiore

Settore

Beverage

Attività

Brand Identity
Packaging Design

Condividi

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