Camoscıo d’Oro

Soparind Bongrain

SCENARIO

Camoscio d’Oro  is a brand of Bongrain Italy, a branch of Soparind Bongrain, the world’s first producer of diary products.

COMMUNICATION OBJECTIVES

After many years, there is a need for a refreshment of the well-established logo to make it more modern and legible.
It is also required to create a  packaging system to make “Camoscio d’Oro” an umbrella brand, suitable to lend itself to new products and extensions.

CREATIVE SOLUTION

The orange shade that was dominating the central part of the logo was compromising its legibility and therefore it was reduced and moved behind the chamois. Here the formerly dark hills became green to achieve a more natural look.
The packaging system includes all the distinctive key elements plus an horizontal banner to bear the name of the new product.

Camoscıo d’Oro

Settore

Food

Attività

Brand Identity
Packaging Design

Condividi

break.it utilizza cookie tecnici propri necessari al corretto funzionamento delle pagine e cookie di terze parti (Google analytics). E' possibile acconsentire all'utilizzo di tali cookie oppure modificarne le impostazioni consultando la nostra privacy policy sull'utilizzo dei cookie.