Carrefour Urban Life Store

Carrefour express

French retailer Carrefour chose Milan to launch a new multifunctional store: a place where customers can eat, work, relax or socialize. It is divided into different food courts (sushi, vegan corner, delicatessen, home made ice cream, beer hall) a café, a lounge bar and a (co)working area with recharging facilities and free Wi-fi.

The agency was required to create all the in-store communication and a name. The new venue had to look modern and urban.

The Urban Life name communicates the philosophy of the store and its ability to meet the needs of a modern lifestyle. The graphics of the main sign refer to the city with green arrows (reminding of a tyre trace) and fonts that look rusty and worn out. A column at the entrance lists and clarifies the service offered to the new customers. The same approach was used for the in-store communications: in the beer hall, for example, the offering of 204 types of beer was rationalised by a sign that helps customers to easily make their choice. Worth of mention is also Tokio Street, the Sushi area: its name conveys oriental premiumness together with its graphics (making a large use of icons).
The walls of the store were decorated with several ad hoc illustrations drawn by famous street artist Luca Zamoc.

Carrefour Urban Life Store

Settore

Food
Miscellaneous

Attività

Brand Strategy
Brand Identity
Corporate Identity
Below The Line

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