Cuor di Forno

Galbusera

SCENARIO

A historic brand in the Italian food market, Galbusera launched a dedicated brand expressly tailored for company shops.

COMMUNICATION OBJECTIVES

Although Galbusera was warrantor for the high quality of ingredients and production, the brand was supposed to live on its own, with a distinctive brand personality. The brand name “Cuor di forno” (literally “Heart of bakery”) evoked authenticity and an immediate, direct connection between product and consumer.

CREATIVE SOLUTION

A relevant graphic  interpretation of  the  brand name, which both features a connection with the corporate brand and develops a personal, authentic image. A balanced use of different  shades of color offered the chance for a chromatic segmentation of the products, which helped the brand achieving a solid and distinctive retail impact, with an immediate benefit for the brand awareness.

Cuor di Forno

Settore

Food

Attività

Brand Strategy
Brand Identity
Corporate Identity
Packaging Design
Below The Line

Condividi

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