A historic brand in the Italian food market, Galbusera launched a dedicated brand expressly tailored for company shops.
Although Galbusera was warrantor for the high quality of ingredients and production, the brand was supposed to live on its own, with a distinctive brand personality. The brand name “Cuor di forno” (literally “Heart of bakery”) evoked authenticity and an immediate, direct connection between product and consumer.
A relevant graphic interpretation of the brand name, which both features a connection with the corporate brand and develops a personal, authentic image. A balanced use of different shades of color offered the chance for a chromatic segmentation of the products, which helped the brand achieving a solid and distinctive retail impact, with an immediate benefit for the brand awareness.