Dietorelle

Cloetta

Бриф

An Italian brand part of Leaf International’s portfolio, Dietorelle is simply known as a synonym for sugar-free candies.

МАРКЕТИНГОВЫЕ ЦЕЛИ

In a highly competitive market, with recurring  product  launches made by competitors and  where sugar-free was not any more (or at least, not enough) distinctive, Dietorelle opted for a massive repositioning, where taste returns crucial for the brand identity.

Креативное решение

BREAK offered an accurate and detailed visual interpretation of the new  key concept: a modern, distinctive packaging with a literal explosion of taste departing from the brand, in the center of the pack, and appetizingly spreading all around: taste becomes the new plus of the well-established sugar-free brand.

Dietorelle

Сектор

Food

Услуги

Brand Identity
Packaging Design

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