Ecare provides B2B solutions such as Customer Relationship Management for its clients. The company provides Customer Care services to the aid of innovative and hi-tech solutions.
Creating a Corporate Identity that would convey problem solving abilities and therefore simplicity, calmness and ease.
The colors selected to achieve the communication objectives are 2, the main one being light blue as it gives a sense of peace and simplicity. The grey color prompts for a business environment and professionalism.
The images are reassuring while the graphics are simple and essential, to ease legibility in any kind of media. The balloons witness how the relation with the final customer can be made simple and easy.