Giravolte

CasaModena

Бриф

Having been on the market for many years, Giravolte has acquired the needed legitimacy to become a brand of its own. Furthermore, the new offering moves away from the more traditional positioning of Casa Modena. For this reason the mother brand endorsement was removed from the logo. The “Crocca & Fila” (crispy and stringy) descriptor was added to the traditional line of Giravolte in order to stress its pluses over competitors’ products. The reversed “R” in the descriptor was enriched with an “explosive” graphic sign to convey crispness. In the new photo the product stands out on a cutlery while the angle of the shot focuses on its crunchy coating. This, together with the representation of the ingredients, increases the overall appetizing appeal.
The new Finger Food line is addressing a younger target, therefore stronger colours (unusual for the segment) appear next to the traditional light blue (freshness). “Finger Food” acts as a sub brand and its reversed “R” adds a touch of playfulness. The hand holding the sub brand name together with the main visual (a paper cone) add to the on-the-go and young nature of the new Giravolte line.

МАРКЕТИНГОВЫЕ ЦЕЛИ

It was necessary to refresh the brand according to its new offering and target, staying true to its key identifiers.

Креативное решение

Having been on the market for many years, Giravolte has acquired the needed legitimacy to become a brand of its own. Furthermore, the new offering moves away from the more traditional positioning of Casa Modena. For this reason the mother brand endorsement was removed from the logo. The “Crocca & Fila” (crispy and stringy) descriptor was added to the traditional line of Giravolte in order to stress its pluses over competitors’ products. The reversed “R” in the descriptor was enriched with an “explosive” graphic sign to convey crispness. In the new photo the product stands out on a cutlery while the angle of the shot focuses on its crunchy coating. This, together with the representation of the ingredients, increases the overall appetizing appeal.
The new Finger Food line is addressing a younger target, therefore stronger colours (unusual for the segment) appear next to the traditional light blue (freshness). “Finger Food” acts as a sub brand and its reversed “R” adds a touch of playfulness. The hand holding the sub brand name together with the main visual (a paper cone) add to the on-the-go and young nature of the new Giravolte line.

Giravolte

Сектор

Food

Услуги

Brand Identity
Naming
Packaging Design

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