Lavazza Allegro

Lavazza

Бриф

Lavazza is, simply, the synonym of the Italian espresso culture. After 110 years of experience, the market leader was one of the first players to understand the importance of the coffee pods revolution.

МАРКЕТИНГОВЫЕ ЦЕЛИ

A fresh, appealing brand architecture to underline the personality of a special product line for the French market, while emphasizing in the meantime the plus of each variety.

Креативное решение

A refined, immediate solution, able to express the whole elegance of the espresso emotional background.
A bright chromatic treatment, highly distinctive, ensures an accurate identity for each specialty in the line.

Lavazza Allegro

Сектор

Beverage

Услуги

Brand Identity
Packaging Design

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