Moretti Ball

Heineken

SCENARIO

Birra Moretti is one of the most famous Italian labels in the beer market. A strong tradition, a distinctive taste and a deep connection with the sports world are the brand’s most relevant values.

COMMUNICATION OBJECTIVES

Celebrating two of Italy’s biggest passions, beer and football, in view of the main tournament of the year: Euro 2012.

CREATIVE SOLUTION

BREAK solved the challenge by realizing the MORETTI BALL: a limited edition four-liter beer keg shaped as a football. A built-in thermometer and an advanced spilling system ensured an excellent tasting and sharing experience.

Moretti Ball

Settore

Beverage

Attività

Packaging Design

Condividi

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