Moretti Zero

Heineken

SCENARIO

An aggressive and disruptive market positioning: creating the first 100% Italian and 0% alcohol beer, managing the heritage of an established brand to acquire a completely new consumer target.

COMMUNICATION OBJECTIVES

A beer that’s not really a beer. The challenge was to communicate effectively the unicity of a 0% drink that owns the taste of a good old beer.

CREATIVE SOLUTION

The old traditional elements of Birra Moretti corporate identity have been accurately mixed to shape a new, disruptive product identity. ZERO is the keyword: relevant, stylish, able to communicate all the distinctiveness of such a special drink.

Moretti Zero

Settore

Beverage

Attività

Brand Identity
Packaging Design

Condividi

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