Nutella Biscuits

Ferrero

SCENARIO

Nutella is one of the most iconic brands, loved by adults and children in Italy, in Europe, in the world.

COMMUNICATION OBJECTIVES

It is with great enthusiasm that Break collaborated with the Ferrero graphic Team DPU to develop a visual identity for the launch of the very first stretch of the brand into the biscuit segment.

CREATIVE SOLUTION

Break drew on its deep knowledge of the brand, acquired during a ten-year-long collaboration with Ferrero, to devise a visual identity capable of communicating the novelty while remaining consistent with the brand’s historical values. The result is a key visual that is both fresh and iconic, communicates authentic taste, and has a sunny and positive attitude. Exactly like our beloved Nutella.

Nutella Biscuits

Settore

Food

Attività

Brand Identity
Packaging Design

Condividi

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