Rio Mare. Tuna with olive oil

Bolton

SCENARIO

The tender and tasty Italian Tuna fish Rio mare is well-known all over Europe for over 40 years, thanks to its distinctive pink colour and the superior quality.
From a worldwide leader in canned fish products, it comes the idea to offer to consumers a line of genuine products able to bond fine recipes together with taste.A perfect match between high-quality raw materials with a strong mediterranean taste and the unique taste of Rio Mare tuna.

COMMUNICATION OBJECTIVES

Enlarge the main tune line creating consumption occasions for the consumers. 

CREATIVE SOLUTION

Inside the brand visual identity and respecting the brand well-known codes by consumers, it has been developed a spin-off of “standard olive oil” line, trying to keep a consistency with the Rio Mare Classic world, but at the same time valorising the distinctive ingredient trough a key visual and a packaging system.

Rio Mare. Tuna with olive oil

Settore

Food

Attività

Brand Strategy
Brand Identity
Packaging Design

Condividi

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