Salse Gaia

La Linea Verde

Бриф

Gaia is one of the most important producer of sauces in Italy. Its selection includes an impressively huge  range of typical and ethnic tastes.

МАРКЕТИНГОВЫЕ ЦЕЛИ

Facing a highly competitive market, the company asked for a sharper, brighter packaging design of the Ethnic Sauces, which enlighted both the authenticity of each singular ingredient and the extraordinary variety of the brand.

Креативное решение

BREAK offered a deep but concise visual interpretation of each taste, dressing each pack with the traditional color, shapes and garnish of its original culture: a hot, red  Moorish pattern for Harissa sauce; an  Arabesque leitmotif for Kebab sauce; green Aztec symbols for Guacamole; a Ionic pastiche for Greek sauce. The final result shows a powerful, emotional synthesis of color and taste.

Salse Gaia

Сектор

Food

Услуги

Brand Identity
Packaging Design

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