San Carlo Party

San Carlo


San Carlo is one of the leading Italian firms in the snack industry: its traditional potato chips, whose production started in 1936, has been for years the market leading brand.


Consolidating the brand awareness with an enhanced packaging design, emphasizing the brand positioning of a premium mixture of purity and taste.


BREAK optimized the traditional San Carlo format, where a single item of the product is absolute protagonist on a pure white background, with a chromatic treatment and a sparkling lettering for each different product line. The result is a renewed image which still keeps itself in the solid route of the historical brand identity.

San Carlo Party




Brand Identity
Packaging Design

Condividi utilizza cookie tecnici propri necessari al corretto funzionamento delle pagine e cookie di terze parti (Google analytics). E' possibile acconsentire all'utilizzo di tali cookie oppure modificarne le impostazioni consultando la nostra privacy policy sull'utilizzo dei cookie.