San Carlo Party

San Carlo

SCENARIO

San Carlo is one of the leading Italian firms in the snack industry: its traditional potato chips, whose production started in 1936, has been for years the market leading brand.

COMMUNICATION OBJECTIVES

Consolidating the brand awareness with an enhanced packaging design, emphasizing the brand positioning of a premium mixture of purity and taste.

CREATIVE SOLUTION

BREAK optimized the traditional San Carlo format, where a single item of the product is absolute protagonist on a pure white background, with a chromatic treatment and a sparkling lettering for each different product line. The result is a renewed image which still keeps itself in the solid route of the historical brand identity.

San Carlo Party

Settore

Food

Attività

Brand Identity
Packaging Design

Condividi

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