A few old players feature the non-alcoholic drink market, usually being quite static although experiencing a rising presence of branded products. Sanbitter chooses a strong restyling of the brand to keep it up to date.
Redefinition of all the brand elements and shaping of a new brand identity in line with its new positioning.
The logo was completely redesigned to keep a relevant link with the previous identity – balance, color, lettering – but acquiring the dignity of a real brand. The action is based on the fusion of Sanpellegrino iconic heritage (texture, lines, stars) and the reshaping of each component with a fresher treatment. The corporate endorsement is underlined also by the presence of the star on the background.