Sanpellegrino Chinò

Sanpellegrino

SCENARIO

In a niche market dominated by a few historic players, Sanpellegrino chooses a different and innovative positioning to differentiate from its competitors.

COMMUNICATION OBJECTIVES

An accurate repositioning of the brand to clearly adfirm the different soul of Chinò compared with the average identity of the market cluster.

CREATIVE SOLUTION

The brand evolution is looking at quality and contemporaneity, developing the brand essence with a treatment emphasizing the premiumness of Chinò positioning. Elegant notes give a distinguished interpretation of the brand promise as exposed in the naming.

Sanpellegrino Chinò

Settore

Beverage

Attività

Brand Strategy
Brand Identity
Packaging Design

Condividi

break.it utilizza cookie tecnici propri necessari al corretto funzionamento delle pagine e cookie di terze parti (Google analytics). E' possibile acconsentire all'utilizzo di tali cookie oppure modificarne le impostazioni consultando la nostra privacy policy sull'utilizzo dei cookie.