Sanpellegrino Incontri

Sanpellegrino

SCENARIO

Sanpellegrino proceeds with its brand extension policy in order to enforce its strategical presence on the market.

COMMUNICATION OBJECTIVES

Elaborating a brand identity able to express the richness of the product experience: a sparkling drink based on the fine mixture of two typical fruits from Sicily.

CREATIVE SOLUTION

The work appealingly depicts the character of a really innovative product. The brand visual codes are strongly reinterpreted, while the visual, seductive and emotional, evokes the product experience.

Sanpellegrino Incontri

Settore

Beverage

Attività

Brand Identity
Packaging Design

Condividi

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