The Italian leading brand in the baby food market, Plasmon launched not only a new brand, but a new product category. Not anymore a homogenization, the new “taste-saving formula” is an innovative technology assuring a totally sterile environment without altering the natural taste of food.
The brand achieved a new strategical positioning focused on a perfect balance between the pure, genuine, natural taste of each ingredient and the extreme safety and integrity of the new productive treatment, thanks to an innovative airtight plastic bowl.
Testifying the naturality of the new line and educating babies to the authentic taste, color and flavor of food were the two ambitious goals to be achieved by the packaging.
BREAK realized a distinctive brand identity centered on the naming “Sapori di Natura” (“Tastes of Nature”), which clearly explains the brand promise. An orange chromatic mood ensures a high distinctiveness, but the protagonist is the visual, elegantly portraying the ingredients and giving them an indispensable touch of reality and authenticity.