Skipper

Zuegg

SCENARIO

A brand among the most renowned of the Zuegg holding, Skipper asked for a relaunch to tune the brand with a new, contemporary mood.

COMMUNICATION OBJECTIVES

Strategical repositioning of the brand with a packaging restyling to communicate the extreme attention for quality and genuineness of the fruit.

CREATIVE SOLUTION

The action updates the brand image to a modern, contemporary visual mood, enforcing the deep link with the corporate brand Zuegg. The solution shapes a highly distinctive visual identity, especially in the on-shelf impact, emphasizing the attention for freshness and purity as a key driver for the brand identity.

Skipper

Settore

Beverage

Attività

Brand Identity
Packaging Design

Condividi

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