With dozens of brands and hundreds of products, the KDV group is one of the major players on the Russian food market. In 2018 it launched a new coffee brand with a line up that includes coffee beans, instant and ground coffee. The reference market in Russia is very crowded, in particular in regard to instant coffee. Shelves abound with brands with a very traditional look and design.
It is necessary to develop a bright and memorable design for a premium class product.
By playing with lively colours and geometric patterns, the brand was given a positive, contemporary look that let it stand out from the competition. The photo was shot in Milan to the aid of a professional bar tender during the photoshooting. The transparent coffee cup helps giving a modern feel to the whole.
The brand itself instead, uses some fonts crafted specially that make it look reliable and legitimate, in order to reassure the target audience on the quality of a brand that is totally new to the market.