WC NET

Bolton

Бриф

WC NET is the market leader in hygiene products for the WC. Despite this, toilet cleaner blocks suffered from the competition of Private Label products.
Blocks are mostly perceived by consumers as a non-essential cleaning product, which made the switch to PL blocks easier.
To counteract this trend, the look of the WC NET block was made more modern and technical thanks to a new transparent frame.

МАРКЕТИНГОВЫЕ ЦЕЛИ

The objective was to show the new product in a new fashion, becoming more technical than playful.

Креативное решение

The pack has been chromatically divided in two, in order to give a more technical and clean look to the product. To stress its effectiveness, its features have been grouped under the “3 effect” logo. The claim “from the first till the last day” underlines its quality, i.e. its real strength against its main PL competitors.

WC NET

Сектор

Home Care

Услуги

Packaging Design

Поделиться

break.it utilizza cookie tecnici propri necessari al corretto funzionamento delle pagine e cookie di terze parti (Google analytics). E' possibile acconsentire all'utilizzo di tali cookie oppure modificarne le impostazioni consultando la nostra privacy policy sull'utilizzo dei cookie.