Bontime was born as an innovative project that places a digital creator - with his story, his energy and his unique way of communicating - at the heart of the brand strategy.
Bontime – Bite Your Dream
The idea is bold: turning the founder’s personality into the brand’s own language. His narrative power becomes the foundation of the positioning, his spontaneity turns into identity, his expressive style becomes visual language, and his digital presence becomes the code that shapes the entire ecosystem. A coherent, vibrant, and instantly recognizable system capable of expressing itself naturally across packaging, promotional materials, OOH, and social communication.
The chef’s real image is not a decorative element, but the strategic core of the project. To support it consistently, Break Design oversees every phase: from the tailored uniform to the art direction of the shooting, from visual identity to packaging, all the way to every 360° communication material. Every detail strengthens the creator’s presence, making it not only visible but credible and distinctive.
Packaging becomes the starting point of an integrated ecosystem: the ISM Dubai booth, POS materials, digital content, and campaigns. Everything speaks the same language, originates from the same narrative matrix, and shapes a young, authentic, and instantly recognizable brand.
The result is a brand that breaks away from confectionery conventions and uses the power of a creator to build a contemporary, authentic, and coherent identity across every touchpoint.