GRISBÌ – Pleasure becomes ice cream

Since 1986, Grisbì has been the brand of intense flavor—the biscuit of a delicious break to enjoy in a moment just for yourself, between the tempting crunch of crisp pastry and the rich feel of a rich, creamy filling. The irresistible experience is well summed up by the claim: “The pleasure is all mine.”

If extending an iconic brand is a complex challenge, Grisbì’s indulgence positioning is a perfect fit for the ice cream category where it is about to debut: the goal is to elevate the prominence of Grisbì’s original promise, using the fresh and vibrant codes of the new shelf.

The creative solution? Conveying the core of the Grisbì experience in the key visual: a biscuit wrapped in a wave of creamy ice cream, together with crunchy pastry fragments, bringing back that iconic soft/crispy contrast that's so well beloved in the original biscuit.

From now, Grisbì becomes a treasure of pleasure to take away even in the hottest summers.