In 2018, VitaSnella — the wellness brand — created the functional water segment by launching the Le Linfe LineA perfect fusion between the purity of VitaSnella water and the beneficial properties of nature’s most valuable ingredients.
Six years after its debut, Ferrarelle has initiated a restyling process to give the line a fresh new look, with the goal of updating its graphics and highlighting the different benefits of each product. A distinctive detail that sets the range apart, especially compared to the competitors' offerings that followed.
Break Design developed a new identity that maintains the product’s “pop” spirit, while adding a touch of modernity and freshness — aimed at attracting attention and conveying a message of innovation consistent with the product’s positioning.
The Le Linfe Line now features a simpler and more natural lettering, VitaSnella while the VitaSnella brand stands out as the endorser, reinforcing the quality of each individual bottle.
5 products, 5 different benefits — a fundamental communication asset that confirms the line’s uniqueness, now made even more visible thanks to the vertical design of the packaging.
A clear and well-structured claim system enriches the label, highlighting the product’s key features and emphasizing the zero sugars and zero calories benefit,essential for the target audience.
Lastly, to complete the packaging, the main ingredient visuals have been rendered more realistic and aligned with current style trends, offering a visual experience that enhances both the naturalness and the efficacy of the product with every sip.
The project also includes point-of-sale communication materials:tray and display stand.
