Mutti's is a story of passion marked by one color: the red of the tomatoes the company has been processing for more than 120 years. It is also an Italian story of excellence and quality, written with products prepared with a short ingredient list and the taste of things made with love. In the world, Mutti is also a symbol of Italian conviviality.
Lion Jar
The restyling of the glass jar for 8 different areas (including the UK, Australia, Nordic countries and Italy) offers the brand the opportunity to elevate the perception of its image in several markets at once.
With a distinctive language and a premium tone of voice capable of reconciling the requirements of the international markets (italian feel) with the domestic one (high quality), the new design focuses on a proposition that is as simple as relevant: a taste that captures the senses along with the intense aroma that emanates from the vibrant red Mutti pulp.
The system is divided into two parts, the lower red one, with the product description, the upper one with the emotional celebration of the hero ingredients - dictating the background color from time to time. Both parts revolve around the brand which, just like the flavor of the sauce, is the central element in the success of a perfect dish of Italian pasta.
