Dince 1856, Riso Gallo has held a place in the hearts and homes of Italians. Not only for its 170 years of history or its iconic communication featuring the rooster mascot and the memorable “Chicchiricchì” claim, but for what it has truly offered consumers: the widest range on the market, with high-quality sustainable products, creative recipes and continuous innovation.
Over time, the expansion of the portfolio led to a dispersion of the brand identity, which gradually became differentiated across multiple products.
Un allargamento della gamma che ha comportato nel tempo una dispersione della brand identity, che si è andata differenziando su diversi prodotti.
How can a brand regain a unified identity by telling its DNA, history and origins, while preserving the specific qualities developed by each product?
Break embraced this delicate challenge by starting with the logo, the first and most fundamental element of the rebranding process. The brand’s core symbol, the rooster, was placed at the center of a new circular seal, inspired by the original 1856 mark. Just like at the beginning, the historic date and the word “Riso” return to the spotlight.
Completing the brand identity is its Italian spirit, emphasized through a tricolour semicircle and the payoff “LA GRANDE FAMIGLIA ITALIANA DEL RISO.”
The new logo thus becomes the cornerstone of the brand identity, around which the entire product range revolves. The revision of existing categories follows a continuity-driven approach, enriched with typography and imagery that convey premium quality, dynamism and modernity.
