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Rizoma

 

SCENARIO

Rince many years, Rizoma impersonates elegance, luxury and quality in the world of bikes. The main goal is to consolidate and allow the brand for further growth according to its products and its Italian heritage.

THE TASK

Designing a new logo and brand identity that would stress more effectively the current brand values (such as care for design, quality and aesthetics). Thus creating an identity that would allow for future brand extensions into new market segments.

CREATIVE SOLUTION

To make future brand extensions easier, the new Logo looses the red color, an aggressive and mainstream choice in the biker’s world, to pick colors that belong to the design world. A new graphical device is giving a more modern appeal. Its color is the same color of aluminum, which is the most used material in the high quality production of Rizoma.

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