Seven Seeds' is both a product launch and a challenge.
Seven Seeds
The young and dynamic UAE-based company Nüitree intends to revolutionize the offering in the plant-based beverage segment in the Middle East - a market growing at double-digit rates annually, yet crowded with well-established competitors.
The goal is ambitious, but it is backed by a ground-breaking product.
Seven Seeds is created with an entirely new production methodology and follows a fresh and innovative approach: offering a mouth-watering alternative without trying to imitate dairy products. Instead, the brand invites you to enjoy the full flavor of nuts, seeds and cereals - now more intense than ever thanks to an extraction process where the entire fruit or seed is crushed. Yes, including the pulp. Nutritional benefits are dramatic, too.
How to communicate this uniqueness on the shelf?
First of all, we tried to get inside the consumer's mind, answering his perplexities: how can you get a liquid drink from such dry ingredients?
And it was precisely the need to explain, tell and convince that guided the whole design. Hence, the magic of the Nüitree production process becomes the fil rouge of a story where the ingredients become hero-ingredients, endowed with new nutritional powers, and their transformation a journey narrated in all its stages.
The name Seven Seeds is inspired by a simple fact: it takes up to seven almonds, cereals or beans to make a single drop of product. The introductory caption “The wonders of” heralds its extraordinary qualities and benefits.
The main visual shows the relationship between the ingredient-hero and the finished product: tasting Seven Seeds is as close as it gets to sipping an almond or a grain seed.
The texture and shape of the drop communicates the creaminess and roundness of the taste while, on the sides of the pack, blocks of text in a fresh tone of voice reveal the features and processing secrets of the market's most innovative product.
