With its Vitasnella brand, the Ferrarelle group was among the first to launch functional waters on the Italian market.
Vitasnella Specifique
With a growing market and a shelf that has since become crowded with competitors, Vitasnella is launching a second line of functional waters under the sub-brand Specifique. This line features more targeted promises, and it is currently available in two versions: fat-burning and anti-cellulite.
Break has developed the packaging system and implemented it for the two references that currently make up the line.
It features a minimalist design that borrows transparency from the category's codes, while also being assertive and reliable, taking a step towards bridging the world of bottled water towards that of cosmetics.
The design does not simply present a new product that would otherwise appear as ordinary water in a characterless package; instead, it transforms it into something with unique features and beneficial properties.
