Entirely hand-drawn characters tell a story that unfolds over different packages with playful shapes: bags, mailboxes, merry-go-rounds and minivans. The background is always blue, one of the main Christmas colours according to the Russian tradition. The choice lets the red elements on the pack stand out, including Santa Claus. Among the main characters is also a piggy that has been created ad hoc: it represents the arrival of 2017, the year of the pig according to the Chinese zodiac. A pig plush (whose production was followed step by step by the agency) is also one of the presents inside some of the packs.
Glittering decorations in relief add further richness to the packaging and a jolly Christmas feel.