Aernet-Branca celebrates 180 years of history and artisanal mastery with the Gold Limited Edition, a special collector’s release that pays tribute to the heritage, artistry and value that have distinguished one of the world’s most iconic bitters for nearly two centuries. A rich collectible tin case encloses the bottle, protecting it like a precious treasure. A timelessly charming gift, designed for those who love to surround themselves with unique pieces carrying great stories to tell.
180° Anniversary – Gold Edition
Break’s design concept for the giftbox makes the most of the intrinsic qualities of tin as a material: permanent, therefore perfect for celebrating a story that spans centuries, such as that of Fernet-Branca; metallic, capable of enhancing the gold theme already adopted by the Client as the leitmotif of the 180th Anniversary; prestigious, and thus ideal for expressing the value of this limited edition.
And if it must be gold, then gold it shall be: all-over, only gold, always gold, simply gold in all its shades, brought to life through endless plays of light thanks to the convex surface of the metal cylinder and the skilled use of finishing techniques such as ink selection, contrasting varnishes, and embossing of the brand’s iconic symbols.
A cascade of precious metal envelops the essence and history of Fernet-Branca, an unmistakable “King Midas” effect that turns into gold the characters from the most renowned Fernet-Branca calendars and advertising posters,true symbols of the brand’s visual identity. Among these,Alligatorthe Alligator, a 1920 illustration by the Magà agency in Paris, and The King of BittersLeonetto Cappiello’s 1922 poster that crowned Fernet-Branca as the sovereign of bitters. The design of the main aromatic herbs composing the secret recipe completes this visual narrative, an ode to the artistry and personality of Fernet-Branca.
