Fiesta, the historical snack by Ferrero turns 50. The Italian brand launches a promotion in cooperation with MTV and Sony to celebrate the event. The high budget promo gives away 10 tunes with every pack of snacks. The tunes can be chosen from a catalogue that includes hundreds of the best songs of the last 50 years. Some of them have been remixed for the occasion by the pop band Planet Funk. The promotion is an opportunity to restate the positioning of Fiesta (the taste that turns the rhythm on), following a long period of time where no innovation was brought to the product.