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Rizzoli

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SCENARIO

Rizzoli is an historical brand in the fisheries sector. Its name is synonymous with quality since 1906. The main values of the brand revolve around its familiar management and a strict respect of the traditional production processes.

THE TASK

The objective was to design 3 new lines, each one with its own positioning while being linked to the mother brand.

DESIGN SOLUTION

The line Gli Artigiani del Mare – The sea Artisans –underlines the preparation process, which is performed by hand according to traditional rules. The packaging is therefore simple and genuine, with appetizing pictures and a blue colour that reminds of the sea.
Le Selezioni linefocuses on the quality of the fish selected. Black and white pictures have been used along with gold colour to convey premiumness.
Riserva di famigliastresses how the products belong to the same category as the best foods reserves, while a little leaflet specifically illustrates the production and seasoning process. On the graphical side, black and silver add premiumness, while the black and white photos of the barrels remind of the traditional processes involved.

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