Green landscapes, authentic traditions and restorative nature: today you can rediscover the spirit of the Italian region of Trentino-Alto Adige in Kalyptus, the new botanical aperitif made from herbs.
Produced in South Tyrol, it meets recent consumer trends that favor the genuineness of products with natural ingredients and flavors, even in social occasions like the ritual of the aperitif.
The company entrusted Break with a 360° design project that covered not only the label but also the creation of the entire packaging, enabling a coherent and distinctive communication.
Central to the project is the bottle which, without imitating Trentino’s nature, evokes it through form and spontaneity with a light and "floral" language. This balance between lightness and elegance aims not to chase passing fashions but to create a contemporary classic.
The visual identity also reinforces the concept by recalling the colors of the region's meadows and the same floral profile as the bottle.
Finally, continuity is emphasized by a detail that gives the whole pack personality and recognizability: the label is not just applied but set into the glass of the bottle. The final design has a strong personality and yet remains fresh and light - turning the packaging into the start of a sensory journey into the nature and spirit of Trentino-Alto Adige.
