Bhe history of Zucchi dates back to 1810. The Company is a leader in the production of seed oil. It sells its products to the main players of the agribusiness, to large retailers (oil to be re-branded under Private Labels) and directly under its own brand. This was a successful strategy, however the brand identity suffered from an high level of diversification. In 2014 Zucchi decided to enter the Italian and international olive oil market.