Granarolo High Protein

Among the fastest-growing consumer trends are those connected to a healthy lifestyle and diet.

Specifically, the segment of high protein food is crowding in on supermarket shelves. This competitive scenario has prompted Granarolo to relaunch its protein line, enriching it with new products such as cheese snacks and gourmet milkshakes in handy, single-use, recyclable paper packs.

The new communication is strong and decisive: a clear packaging system, the new sub-brand, and assertive graphics make sure the protein benefit comes across as bold and loud.

At once, the product images are mouth-watering and contextualized to emphasize taste and indulgence, winking at the less sporty part of the target group.