Planet Farms

An’identità visiva dirompente per un progetto che ribalta l’orientamento del mercato: da orizzontale a verticale. Da oggi l’insalata non cresce più negli orti di campagna. E la sua immagine non è più verde. È di tutti i colori di un gusto che ti sorprenderà, grazie al rivoluzionario paradigma di Planet Farms – e al design firmato Break.

The first vertical farm in Italy (the biggest in Europe) has chosen our agency to break the rules of an ultra-conservative category: a journey in the future of sustainable farming, with an outstanding brand identity that is unique for shelf-impact and character.

A fresh wave in the fresh produce world: new farming techniques to save soil and water, zero pesticides; a sustainable packaging, made of recyclable paper; an innovative tone of voice that is ironically refined, engaging the smartest and most eco-responsible consumers.

Product, Positioning, Packaging… and even before, Project: Planet Farms’ vision, its brand philosophy, its ethical business model. Along with that, our design work – to trace the new produce market horizons, through unexpected codes and a gracefully rebel language.